Online advertising overtakes TV for the first time | 30 Sep 2009 | ComputerWeekly.com

Online advertising overtakes TV for the first time | 30 Sep 2009 | ComputerWeekly.com

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Most Valuable Global Brands Recovering Faster Than S&P 500

Most Valuable Global Brands Recovering Faster Than S&P 500

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Is your Email Branding Service Provider advertising on YOUR Email Branding?

Some email branding solution providers (EBSPs) have taken the opportunity to market themselves on their client’s email branding. ClearFormat provides an email branding solution, but will never advertise themselves on their clients branded email template, unless agreed upon with the client.

The value of YOUR brand
It is often found that the supplier, advertising company, Billboard Company, or Media Corporation will use your marketing/advertising opportunity to re-enforce their own brand. Your company is being communicated to the market and there is no need for the supplier to use their branding on your branding. You have paid for it! Tell them to get off your advertising space!

Have a look at your business cards, or posters, or TV adverts – Does it say: “Done by company x”? No.

Within the email-marketing environment, it is increasingly found that service providers advertise themselves using their own service. This kind of below the line marketing is an excellent idea, but if it is not needed, then why is it being used?

Yes, you get your bulk email messages from a specific company like IT hound, ITPro, IT Media, eMedia, etc, but the difference is you have requested information from them. Have you requested your email branding service provider to communicate their service on your branding?

There are only a handful of marketing/advertising mediums where you just cannot avoid the service providers’ names, like for example Bulkmailing (E-newsletters), billboards and maybe a standard logo on the TV screen. However if you brand your corporate clothing, a full-page-colour magazine-advert, corporate signage, online banners etc you rarely see it say “done by company x”.

Before you sign up for email branding services, first clarify the agreement before your email branding provider co-brands on your PAID FOR EMAIL BRANDING!

Or go with ClearFormat Email Branding specialists

Your Communication, Your Email, Your Brand, Your Money, Your Advertising Space.

New ClearFormat Notifications

ClearFormat clients or administrators can now log onto the web-based management console and activate a notifications feature that will allow senders (users) to see exactly who is clicking on what and where on their branded mails - instantly. So send a branded email with a banner embedded and when the recipient clicks on any link within that email the user will be notified immediately with an email notification! Real time tracking for your corporate email users! Followup immediately! Direct, Personal, On-Demand.

What do you want out of your marketing solution? Companies want to see the results of their marketing campaigns. Online marketing services or “in the cloud” services are now more capable to manage, track and report. If you can monitor your marketing campaigns in real-time and draw timely reports on your campaigns then you have invested in the correct solution.

Follow ClearFormat’s Email Branding updates on our blog or visit our website for more news, stories and information about Email Branding!

ClearFlow Email Branding Technology - Web 2.0

Web 2.0 Technology - ClearFormat Technology Embraces The Revolution.

What is really new about web-software development? Has the innovation just continued since the day the internet was launched? Why do we have to call it web 2.0? Is it just a marketing play word? NO.

This proliferation of interconnectivity and interactivity of web-delivered content has produced some amazing tools. Social media platforms have been enforced by this technological boom, mainly because social media has itself boomed. Users and companies across sectors want a piece of the global social media "blogosphere". What am I talking about? - LinkedIn, Facebook, Twitter, blogs, podcasts, YouTube, and a host of others. Now.., the amount of technologies that is being developed for these, are...extraordinary, but our focus is not on the social media platform, but on a massive market that does not get that much Web 2.0 attention......... you guessed right; Email.

So why not? and who cares? Well the way people interact is changing. The platforms are changing and of course technology is changing and adapting. Email is not just Email anymore. Email is a platform for innovation. And seeing that companies use email as their main communication medium, it is obvious that web 2.0 technology developments will follow like an over-eager dog chasing a tennis ball. The whole concept of email is changing, together with the change of the Web 2.0 software services market. What CHANGE?! - Let me blow you away here. The answer: Innovation. - The intrinsic coding capabilities within emails have brought a new window of possibilities. The tools at our disposal can take a blank email and give it a whole new meaning. How can I explain? - Think of a white canvas, before it is given depth, colour and emotion. Your blank email is the white canvas.

Which brings us to integrated html, CSS and content management within the email client. Look at Gmail for example, you can customise your gmail account with images, different colours and even change the layout. Google Apps Enterprise Edition or the Education edition supports an API system to put the power of content management in the client administrator's hand.

Image rendering, html stability and code reading within the email boundary differs across email clients namely Gmail, Microsoft Exhange, Domino, etc. Therefore newly developed 2.0 Web Technologies need to be integrated across email clients. And these platforms differ people!

That said if you really want to know more about email web 2.0 technologies, please spoil yourself and visit http://www.allthingsweb2.com/mtree/EMAIL_2.0/

Email branding is an Email Web 2.0 Service that is growing very popular among companies, irrelevant of sector origin and/or size. Do not be surprised when you start receiving normal emails from clients, potential clients, partners, suppliers etc, and this email brings an aesthetic revolution that has embedded images and signatures that professionally kicks ass. What is even more impressive of technology such as ClearFormat Email Branding is that you can track and monitor clicks within your newly creative and professionally branded email. You can mange your branding and adverts. Bring your email to life! Invest in Email Web 2.0 Services!

Are your emails compliant to IRS Circular 230?

The uses of electronic communication between financial and legal departments to clients on the subject of tax advice are biding records that are subject to the Circular 230 regulations. These records must have legal compliance footers and/or headers communicating the responsibilities of the advisor. Therefore, legal compliance footers are needed to protect business professionals and those being advised. This is one of many laws placing significance on email signatures and the legality of emails.

Great Email Branding and Marketing Stats!

** Only 9% of those surveyed preferred getting marketing messages via SMS (text) instead of email. - ExactTarget, "2008 Channel Preference Survey" (2008)

** 67% of respondents prefer email as a communications channel over other online vehicles and 65 percent believe this will continue to be the case in five years. - Habeas (2008)

** 83% of surveyed marketing executives worldwide used email, ahead of display ads, paid search and online video. - The McKinsey Quarterly (2007)

** The number of marketing emails sent by U.S. retailers and wholesalers this year will hit 158 billion and grow 63% to 258 billion in 2013. - Forrester's US Email Marketing Volume Forecast (2008)

** Nearly one-quarter of Internet users surveyed said they were most likely to check their email upon waking. - AOL/Beta Research Corporation (June 2008)

** Nearly 70% of respondents said they had multiple email accounts. - AOL/Beta Research Corporation (June 2008)

** 68% market through direct response marketing to their prospect database. - Direct Partners (2008)

** 66% of those surveyed said they had made a purchase because of a marketing message received through email. - ExactTarget, "2008 Channel Preference Survey" (2008)

** "81% plan to increase spending on email marketing." -- Alterian, 2006

**"Email delivers the highest ROI by an eye-popping margin:a whopping $57.25 for every dollar spent on it in 2005." -- DMA, October, 2006