Some email branding solution providers (EBSPs) have taken the opportunity to market themselves on their client’s email branding. ClearFormat provides an email branding solution, but will never advertise themselves on their clients branded email template, unless agreed upon with the client.
The value of YOUR brand
It is often found that the supplier, advertising company, Billboard Company, or Media Corporation will use your marketing/advertising opportunity to re-enforce their own brand. Your company is being communicated to the market and there is no need for the supplier to use their branding on your branding. You have paid for it! Tell them to get off your advertising space!
Have a look at your business cards, or posters, or TV adverts – Does it say: “Done by company x”? No.
Within the email-marketing environment, it is increasingly found that service providers advertise themselves using their own service. This kind of below the line marketing is an excellent idea, but if it is not needed, then why is it being used?
Yes, you get your bulk email messages from a specific company like IT hound, ITPro, IT Media, eMedia, etc, but the difference is you have requested information from them. Have you requested your email branding service provider to communicate their service on your branding?
There are only a handful of marketing/advertising mediums where you just cannot avoid the service providers’ names, like for example Bulkmailing (E-newsletters), billboards and maybe a standard logo on the TV screen. However if you brand your corporate clothing, a full-page-colour magazine-advert, corporate signage, online banners etc you rarely see it say “done by company x”.
Before you sign up for email branding services, first clarify the agreement before your email branding provider co-brands on your PAID FOR EMAIL BRANDING!
Your Communication, Your Email, Your Brand, Your Money, Your Advertising Space.
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